By Helen Cox
The concept of website design is the process of conceptualisation, planning, modelling, and the execution of electronic media content delivery via Internet in the form of technologies (such as mark-up languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).
The aim of website design is to create a web site that presents your content to Internet users. It combines aspects such as text, forms and images, which can be either GIFs, JPEGs or PNGs. All of these aspects can be placed on your website via aspects such as HTML, XHTML or XML tags. Website design, however, comes down to more than technicalities if you want your website to rank highly in the search engines. For a site to have more chance of being picked up by search engines it needs to be designed in a specific way. Aspects such as having your contact details placed in the right hand corner and having a clear navigation bar running along the top of your site, which provides links to all the aspects of your website are just a few of the basic aspects that will help your website. You also need to ensure that your site is text rich; fancy pictures all over the place may look great but they will do nothing for your website when it comes to search engines. These search engines will scan your website for relevant keywords linked to what someone has searched for. The more of these keywords that appear on your site the more chance you have of getting your site to appear in the top search engine results.
Other aspects to think about when it comes to designing your website to be search engine friendly includes adding a content management system. This enable you to add content, such as articles, to your site that are relevant to what your website is about. The more relevant content and pages that your website has the better chance it has of being picked up by search engines.
There are two main ways in which your website can be built; it can either be a static website or a dynamic website. Static websites don't change their layout or content unless a human programmer manually updates a page. Dynamic websites; however, adapt the content or appearance of a website depending on end users input or interaction/changes in computing environment. Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc) and content, which is changed by programmers, typically use client-side scripting languages such as JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.
Things that you should however keep in mind when you are designing your website for search engines as well as users are the following:
• The content of your website; this includes the substance, and information on the site, which should be relevant to the site and should target the area of the public that the website is concerned with
• The usability of your website; you need to ensure it user-friendly, with the interface and navigation being simple and reliable
• The appearance of your website; the graphics and text should use a single style that flows throughout your website to demonstrate consistency. This style should be professional, appealing and relevant
• The visibility of your website; it must be easy to find via most, if not all, major search engines and advertisement media
Helen is the web master of Search Solutions, specialists in proving you with all your Website Design needs as well as offering you an Online Marketing Service.
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